Who we are

Sustainable Wine Ltd is a purpose driven business based in London. Our mission is to make sustainability mainstream in the wine industry.

As a platform for change, we research, create, and facilitate debate-driven, focused events, roundtables and discussions tackling the critical wine sustainability challenges around the world.

The team

Tobias Webb


Toby Webb is co-founder of Sustainable Wine. He is also founder of Innovation Forum, a leading platform for change in sustainable supply chains. He has spent 20+ years working in business and sustainability and has spent ten years teaching the subject at various London universities. He advises a number of companies large and small on sustainability. Businesses he has worked with include Patagonia, Interface, Bayer, SOK Group, Boots/Walgreens, Metro, Unilever, Nestle, Reckitt Benckiser, Sainsbury’s, and many others. He co-authored the UK’s national CSR strategy for David Cameron from 2006-10. He has been organising events, advising, teaching writing, blogging and podcasting on sustainable business since 2001. His (non-wine) blog is at www.sustainablesmartbusiness.com

Agatha Pereira


Agatha Pereira is co-founder of Sustainable Wine and a corporate executive with 15 years management experience. For the past 12 years she has been working with HNW Venture Capitalists operating in 27 countries. During this time, Agatha has also taken a number of Winemaking, Viticulture and WSET courses and has developed an extensive network of wine experts, collectors, producers and distributors.

Hanna Halmari


Hanna Halmari is the editor at Sustainable Wine and a project manager at Innovation Forum. Hanna specialises in sustainability research and events across various industries. She holds an MSc in international development from Kings’s College London, where she developed a strong interest in political economy and post-communist transformation. Hanna speaks Finnish, Bulgarian and English. In her spare time she is a dedicated Radio Lollipop volunteer at Great Ormond Street Children’s Hospital, enjoys travelling, and tasting new wines.

Tom Owtram

Outreach and Development Manager

Tom Owtram is our outreach and development manager at Sustainable Wine. Having qualified as a chartered surveyor and after working for a FTSE 250 Real Estate Investment Trust as an asset manager, Tom decided to change tracks and gain experience working on several biodynamic vineyards in Provence and in the Languedoc-Roussillon. These experiences refocused his concern for the environment and led him to complete a master’s in international sustainability management studying in both Berlin and Paris, specialising in sustainability in the wine industry. Whilst supporting all aspects of the business, he is responsible for the organisation of Sustainable Wine’s conferences and partner account management.