Wine brands have a responsibility to lead on sustainability

By Tobias Webb

In an in-depth interview with, Adrian Bridge, CEO of Taylor’s Port (and the The Fladgate Partnership, whose Port brands include Taylor’s, Croft, Krohn and Fonseca) and the man behind the Porto Protocol, explains why sustainability is a major focus for him, what’s driving change, and how bigger wine firms can and must respond to the climate crisis.

In this podcast, we discuss with Adrian:

  • What Taylor’s Port has been doing on sustainability in recent years, and how that has accelerated
  • How the Porto Protocol came about, and his plans for it, in the coming years
  • Why sustainability in wine is both local and global, and what brands like Taylor’s can do with farmers.
  • What makes the wine industry unique in sustainability AND how big players can now respond
  • His views on what consumers want from wine brands – and whether they are driving sustainability.

    Check out the latest on the Porto Protocol here.

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About the author

Tobias Webb

Toby Webb is co-founder of Sustainable Wine. He is also founder of Innovation Forum, a leading platform for change in sustainable supply chains. He has spent 20+ years working in business and sustainability and has spent ten years teaching the subject at various London universities. He advises a number of companies large and small on sustainability. Businesses he has worked with include Patagonia, Interface, Bayer, SOK Group, Boots/Walgreens, Metro, Unilever, Nestle, Reckitt Benckiser, Sainsbury’s, and many others. He co-authored the UK’s national CSR strategy for David Cameron from 2006-10. He has been organising events, advising, teaching writing, blogging and podcasting on sustainable business since 2001. His (non-wine) blog is at