Podcasts
14th Apr, 2023

SWR Thought Leadership Series: Crus Bourgeois raising sustainability standards in the Médoc

By Hanna Halmari
Franck BIJON
Franck Bijon

In this Sustainable Wine podcast Toby Webb sits down with Franck Bijon, president of the Alliance des Crus Bourgeois du Médoc.

Located in the Médoc in Bordeaux, France, around 250 châteaux are part of the classification, with most of them family-owned. Looking ahead to the future of sustainable wine in the region, Franck shares the sustainability targets of the classification. They discuss labor issues, organic viticulture, QR codes on wine bottles, consumer engagement, and more.

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About the author

Hanna Halmari
Editor

Hanna Halmari is the editor at Sustainable Wine and the head of conferences at Innovation Forum. Hanna specialises in sustainability research and events across various industries. She holds an MSc in international development from Kings’s College London, where she developed a strong interest in political economy and post-communist transformation. Hanna speaks Finnish, Bulgarian and English. In her spare time she is a dedicated Radio Lollipop volunteer at Great Ormond Street Children’s Hospital, enjoys travelling, and tasting new wines.

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The online magazine of the Sustainable Wine Roundtable, publishing the latest sustainable wine news, podcasts with industry leaders and updates from the SWR.

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A global collaborative platform to advance sustainability across the wine industry from production to retail. The only independent, multistakeholder roundtable with 70+ members.