Establishing an industry-wide sustainability framework: Learnings from the Sustainable Restaurant Association

By Tobias Webb

In this podcast Sustainable Wine’s Toby Webb speaks to Juliane Caillouette-Noble, managing director at the Sustainable Restaurant Association (SRA). The SRA was set up in 2009 to establish  a common language and shared experience for the restaurant and hospitality industry. Starting out with 50 founding members, the SRA now works with around 12,000 kitchens throughout the UK.

They discuss the challenges of balancing the niche definitions of sustainability within a broader holistic framework, raising awareness of the sustainability issues throughout the wider value chain, consumer education, and the opportunities for cross-over between the Sustainable Restaurant Association and the Sustainable Wine Roundtable.

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About the author

Tobias Webb

Toby Webb is co-founder of Sustainable Wine. He is also founder of Innovation Forum, a leading platform for change in sustainable supply chains. He has spent 20+ years working in business and sustainability and has spent ten years teaching the subject at various London universities. He advises a number of companies large and small on sustainability. Businesses he has worked with include Patagonia, Interface, Bayer, SOK Group, Boots/Walgreens, Metro, Unilever, Nestle, Reckitt Benckiser, Sainsbury’s, and many others. He co-authored the UK’s national CSR strategy for David Cameron from 2006-10. He has been organising events, advising, teaching writing, blogging and podcasting on sustainable business since 2001. His (non-wine) blog is at