Alternative packaging formats and social acceptance

This is a recording of a panel session from the SWR Global Conference Series 2023 “How to turn climate mitigation and adaptation into business opportunity”  conference from 1st February 2023.

Alternative packaging formats and social acceptance

Alternative packaging is a broad spectrum for consumers. Some of it is really appealing, whilst some looks straight out of the 1970s. Design will be key in driving consumer demand but so will ‘choice editing’ and preferential shelf space by retailers, along with other consumer marketing efforts. So what are the latest numbers on sales, and how do/will sales scale and impacts (recycling) be tackled?

Speakers:

• Barry Dick, BWS Global Bulk Wine Sourcing Manager, Waitrose & Partners
• Anne Jones, Wines, Beers and Spirits Expert. Sustainability, Waitrose and Partners
• Oliver Lea, The BIB Wine Company

Moderator: Joe Fattorini, Marketing Consultant