Lighter wine, greater impact: Progress from one year of the BWA

By Hanna Halmari

The SWR’s Bottle Weight Accord (BWA) launched in November 2023. To mark the one-year anniversary of the Accord, the SWR held a webinar to present the latest data and narratives from BWA signatories, to showcase the tangible results achieved so far.

The Accord is a core commitment by signatories to reduce their average bottle weight of 750ml still bottles to below 420g by the end of 2026. At the time of launch, the BWA had 8 participants, primarily consisting of retailers. Now, a year later, it encompasses 20 participants and more than 1.5 billion wine bottles produced and sold. This represents around 5% of all wine production worldwide.

Listen to the webinar recording to hear first-hand experiences and key learnings from signatories on how they have implemented the Accord. Hear from:

  • Dr Peter Stanbury, research director, SWR
  • Rick Eplway, executive leader of merchandising, adult beverages, Whole Foods Market
  • Dr Laura Catena, managing director, Bodega Catena Zapata
  • Joe Olding, assistant buyer, Tesco

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About the author

Hanna Halmari
Editor

Hanna Halmari is the editor at Sustainable Wine and the head of conferences at Innovation Forum. Hanna specialises in sustainability research and events across various industries. She holds an MSc in international development from Kings’s College London, where she developed a strong interest in political economy and post-communist transformation. Hanna speaks Finnish, Bulgarian and English. In her spare time she is a dedicated Radio Lollipop volunteer at Great Ormond Street Children’s Hospital, enjoys travelling, and tasting new wines.