SWR Member Interview: Redefining aluminum wine packaging

In this Sustainable Wine Roundtable (SWR) Member Interview podcast Hanna Halmari speaks with Jody Bogle, vice president of consumer relations at Bogle Family Vineyards.

They discuss Bogle’s new wine label, Element[AL] that launched earlier this year. The wine comes in a first-of-its-kind aluminium wine bottle – not a can, but a full-size wine bottle. Jody shares why they chose aluminum, what the process from inception to bottling looked like, and insights on consumer perceptions and marketing.