SWR Member Interview: Why benchmarking matters for standards bodies

The wine sustainability landscape is incredibly fragmented, with more than 40 different standards in use globally. How do these standards compare? Where do they align, and how do they differ?

The Sustainable Wine Roundtable (SWR) is tackling this complexity head-on through its Standards Benchmarking action area. Each year, SWR will evaluate all wine sustainability standards against the Global Reference Framework and associated scoring matrix, to help bring greater transparency, clarity, and comparability. A pilot benchmarking study was completed in 2024, analyzing six different wine standards, including Fair and Green.

In this Sustainable Wine Roundtable Member Interview podcast, I’m joined by Lukas Müller, association and policy officer at Fair and Green, and my colleague Dr. Peter Stanbury, SWR’s head of research.  We discuss the importance of benchmarking sustainability standards, the nuances behind the process, and key learnings from the pilot. Lukas shares why Fair and Green volunteered to participate, the benefits they’ve seen from taking part, and what’s next for the certification.

Once again, a huge thank you to Fair and Green and the other participants for taking part in the pilot. We’ve recently concluded the second round of standards benchmarking and will be publishing a full report soon, so do keep an eye out for this.