The shift to sustainable packaging and changing consumer perceptions with Joe Fattorini

By Tobias Webb

In this Sustainable Wine podcast, Toby Webb talks with Joe Fattorini, presenter of The Wine Show and  Managing Director Trade at Pix, a wine discovery platform. They discuss how Pix helps connect people with wine, insights into how people search for and select wine, and how consumers can be driven to make sustainable choices. They debate who can – and should – drive the change to shift the majority of wine to be sold in sustainable packaging, how to change consumer perceptions of boxed wine at scale, the role of choice editing by retailers, and much, much more.

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About the author

Tobias Webb

Toby Webb is co-founder of Sustainable Wine. He is also founder of Innovation Forum, a leading platform for change in sustainable supply chains. He has spent 20+ years working in business and sustainability and has spent ten years teaching the subject at various London universities. He advises a number of companies large and small on sustainability. Businesses he has worked with include Patagonia, Interface, Bayer, SOK Group, Boots/Walgreens, Metro, Unilever, Nestle, Reckitt Benckiser, Sainsbury’s, and many others. He co-authored the UK’s national CSR strategy for David Cameron from 2006-10. He has been organising events, advising, teaching writing, blogging and podcasting on sustainable business since 2001. His (non-wine) blog is at