What can the green revolution in marketing do for sustainable wine?

By Tobias Webb
Author of ‘Greener Marketing’ John Grant speaks to Toby Webb about how green marketing and sustainable wine might, or might not, suit each other.

Readers are welcome to join, at no cost (yes it is free to attend) our Future of Wine Forum 2020 on November 26 and 27 2020. Sign up at www.futurewineforum.com and hear from and ask questions to more than 50 speakers, including CEOs of some of the world’s biggest wine companies, and some of the smaller sustainable vineyard firms too.


About the author

Tobias Webb

Toby Webb is co-founder of Sustainable Wine. He is also founder of Innovation Forum, a leading platform for change in sustainable supply chains. He has spent 20+ years working in business and sustainability and has spent ten years teaching the subject at various London universities. He advises a number of companies large and small on sustainability. Businesses he has worked with include Patagonia, Interface, Bayer, SOK Group, Boots/Walgreens, Metro, Unilever, Nestle, Reckitt Benckiser, Sainsbury’s, and many others. He co-authored the UK’s national CSR strategy for David Cameron from 2006-10. He has been organising events, advising, teaching writing, blogging and podcasting on sustainable business since 2001. His (non-wine) blog is at www.sustainablesmartbusiness.com