What do consumers want from Champagne brands?

By Tobias Webb
 

Simon Nyeck, luxury, arts & culture center of excellence director and teaching professor in the marketing department at ESSEC business school in Paris, discusses what consumers expect from luxury brands in wine and how they must change their approach to engagement in order to respond effectively.

In this podcast, we discuss with Simon:

  • How luxury wine brands must demonstrate their commitment to sustainability today
  • The business case for doing so, and what it means for how luxury brands operate
  • Why employees are the best ambassadors for brands, and how to excite them about purpose
  • How luxury brands must think differently about dialogue, and show they are authentic

    More about Simon’s work can be found here.

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About the author

Tobias Webb
Founder

Toby Webb is co-founder of Sustainable Wine. He is also founder of Innovation Forum, a leading platform for change in sustainable supply chains. He has spent 20+ years working in business and sustainability and has spent ten years teaching the subject at various London universities. He advises a number of companies large and small on sustainability. Businesses he has worked with include Patagonia, Interface, Bayer, SOK Group, Boots/Walgreens, Metro, Unilever, Nestle, Reckitt Benckiser, Sainsbury’s, and many others. He co-authored the UK’s national CSR strategy for David Cameron from 2006-10. He has been organising events, advising, teaching writing, blogging and podcasting on sustainable business since 2001. His (non-wine) blog is at www.sustainablesmartbusiness.com