Wine’s original sin, debunking myths, and debating reality

By Hanna Halmari

In this podcast Sustainable Wine’s Toby Webb is joined by Joe Fattorini, marketing consultant, and Dr Peter Stanbury, head of research, SWR, for an honest conversation on the realities of sustainability. In this first part of a mini-series on debunking myths in wine, they debate trends and facts, and discuss consumer research, myths, hypocrisy, and more.

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About the author

Hanna Halmari
Editor

Hanna Halmari is the editor at Sustainable Wine and head of conferences at Innovation Forum. She specialises in research, conference production, and stakeholder engagement, helping companies tackle supply chain sustainability challenges across agriculture, manufacturing, packaging, and human rights. Hanna holds an MSc in International Development from King’s College London, where she developed a strong interest in political economy and post-communist transformation. She speaks Finnish, Bulgarian, and English, and enjoys travelling and discovering new wines.