Bertrand Michat, export director, on sustainability at Paul Jaboulet Aîné

By Tobias Webb

Sustainable Wine’s Tobias Webb recently recorded with Bertrand from Paul Jaboulet Aîné about the sustainability journey that the company has been on in recent years.

In the podcast we discussed:

  • Why Jaboulet has been heading towards organics, with some biodynamic practices, since 2007
  • Whether going organic is a useful defence against climate change
  • What the team at Jaboulet feel their consumers want to see from their brand on sustainability
  • The future of chemicals in the Rhone valley and elsewhere in France
  • How and why making contributions to ecosystem protection is important for wine brands like Jaboulet

Syrah vines on the hill of Hermitage, post-harvest, October 2019


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About the author

Tobias Webb

Toby Webb is co-founder of Sustainable Wine. He is also founder of Innovation Forum, a leading platform for change in sustainable supply chains. He has spent 20+ years working in business and sustainability and has spent ten years teaching the subject at various London universities. He advises a number of companies large and small on sustainability. Businesses he has worked with include Patagonia, Interface, Bayer, SOK Group, Boots/Walgreens, Metro, Unilever, Nestle, Reckitt Benckiser, Sainsbury’s, and many others. He co-authored the UK’s national CSR strategy for David Cameron from 2006-10. He has been organising events, advising, teaching writing, blogging and podcasting on sustainable business since 2001. His (non-wine) blog is at