How wine producers can communicate complexity with Joe Fattorini

By Tobias Webb

In this podcast Sustainable Wine’s Toby Webb sits down with Joe Fattorini, presenter of The Wine Show to talk about how to communicate and engage consumers in the complex world of sustainable wine. They discuss the importance of transparency and storytelling, the role of terminology, certification, need states and more. This conversation is part of their quarterly podcast series on communicating sustainability. You can listen to the first podcast here.

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About the author

Tobias Webb
Founder

Toby Webb is co-founder of Sustainable Wine. He is also founder of Innovation Forum, a leading platform for change in sustainable supply chains. He has spent 20+ years working in business and sustainability and has spent ten years teaching the subject at various London universities. He advises a number of companies large and small on sustainability. Businesses he has worked with include Patagonia, Interface, Bayer, SOK Group, Boots/Walgreens, Metro, Unilever, Nestle, Reckitt Benckiser, Sainsbury’s, and many others. He co-authored the UK’s national CSR strategy for David Cameron from 2006-10. He has been organising events, advising, teaching writing, blogging and podcasting on sustainable business since 2001. His (non-wine) blog is at www.sustainablesmartbusiness.com