SWR Member Spotlight: Boutinot’s new low-alcohol canned wine range

Boutinot Wineswas the first UK importer to sign up for the SWR Bottle Weight Accord (BWA) last year, committing to reduce average bottle weight to 420g or less by the end of 2026. The business works with over 200 producers globally and operates in 45 countries. But Boutinot doesn’t just sell wine—it also produces it. With vineyards in France, South Africa, New Zealand, and Sussex, the company also recently announced a new joint venture, Azul y Blanco, with Uco Valley producer Bodega Urqo in Argentina. As a producer of many of its wines, Boutinot has significant control over bottle weight and is well-positioned to meet the BWA target.

Lightweighting isn’t the only focus for Boutinot. The company recently launched its new low-alcohol canned wine range, Tuttavia. The range includes three Moscatos, a Rosato and an orange spritz, targeting a younger demographic looking for low-alcohol alternatives. Tuttavia’s eye-catching design has already won Gold for Best Alternative/Portable Packaging and Gold for Best Packaging & Design at th People’s Choice Drinks Awards. The cans are fully recyclable and made from 78% recycled aluminum.

“By combining high quality authentic winemaking with fresh, contemporary branding and packaging, Tuttavia will bring new consumers into the wine category by taking them on a brand experience connecting wine, cocktails and RTDs,” says Deborah Brooks, marketing director at Boutinot.

Whilst canned wine isn’t a blanket solution for the whole industry, it does offer a fantastic packaging alternative. It provides convenience, portability, and a lower carbon footprint. Aluminum is lightweight, shatterproof, infinitely recyclable, and more efficient to transport.

Come discuss all things packaging at SWR’s upcoming Great Packaging Debate series. Over the next few months, we’ll host a number of webinars exploring the critical questions surrounding sustainable wine packaging. From carbon footprints to pollution, to the origins of raw materials, these debates will offer a comprehensive look at the complex realities of packaging sustainability. The insights gathered will directly inform SWR’s Packaging Choice Framework, a tool designed to provide the wine industry with clear, evidence-based guidance on selecting sustainable packaging options. Keep an eye out for more details and webinar dates.

If you’re not yet an SWR Member, join us today. Sign up to our action areas to collaborate on shared challenges, build a strong evidence base for action, reduce costs, and drive meaningful impact.